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Launch-day reach
The day your home goes live, it goes in front of my audience of about 250,000 local people a month. That's what creates early competition, not a price cut three weeks in.
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A real content package
A longform walkthrough on YouTube, short cuts for Reels and TikTok, and static posts, timed to launch day. Not a photographer who leaves after twenty minutes.
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eXp Luxury marketing
Luxury listings also go through the eXp Luxury Division's marketing and international syndication. Earned media is never guaranteed. This is distribution and exposure, not a promised editorial feature.
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The Perfect Launch
A broker's open for early agent feedback, then a neighborhood event built around your home. More on that above.
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A weekly update
Showings, feedback, and what's happening next, on a schedule. You should never have to wonder what's going on with your own listing.
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I attend showings personally
On the rare occasion I can't, it's someone I've trained myself. The person walking buyers through your home is never seeing it for the first time.
The Spotlight System™ · For San Diego sellers
Your home deserves a launch, not just a listing.
The Spotlight System™ is how I sell San Diego homes. On launch day your home goes in front of my audience of about 250,000 local people a month, then I turn it into a custom neighborhood event so people start talking. Start with your Net Number, or book a 20 minute call. I'm Jared Harman.
- 250,000+
- average monthly local views, no ad spend
- 3M+
- views a year across platforms
- 22K+
- followers across platforms
- $21.5M
- sold across 20 transactions, two years through September 2026
- $1.32M
- average sale price so far in 2026
- 46
- Google reviews, as of September 2026
The problem
Why do most listings go quiet after week one?
It's usually not the price. It's that nobody outside the MLS ever saw it.
A sign goes in the yard, the listing goes live, and then it waits. For about a week buyers are paying attention, because the home is new. After that, it's one more listing in a feed of thousands.
The fix isn't a better sign. It's making sure the right people see your home while it's still new, not after it has gone stale.
Try it
How is your zip moving right now?
Pick your zip from the list. Most of my work is in central San Diego, but I take listings across the county, and every number here links to its official San Diego MLS report.
92104 market report North Park
- Median sale price
- $1,125,000Down 5.9% vs. 2025
- Median sale price
- $555,000Down 9.8% vs. 2025
92116 market report Kensington, Normal Heights
- Median sale price
- $1,355,000Down 7.2% vs. 2025
- Median sale price
- $605,000Down 1.6% vs. 2025
92115 market report Talmadge, College Area
- Median sale price
- $970,000Up 0.5% vs. 2025
- Median sale price
- $473,000Up 5.1% vs. 2025
92102 market report South Park, Golden Hill
- Median sale price
- $860,000Up 5.3% vs. 2025
- Median sale price
- $530,000Up 1.9% vs. 2025
- Sold so far this year
- 26Small sample
92103 market report Hillcrest, Mission Hills
- Median sale price
- $1,752,500Up 5.6% vs. 2025
- Median sale price
- $770,000Down 4.9% vs. 2025
92105 market report City Heights
- Median sale price
- $739,900Up 3.3% vs. 2025
- Median sale price
- $447,500Down 2.7% vs. 2025
92101 market report Downtown
- Median sale price
- $1,195,000Up 14.6% vs. 2025
- Sold so far this year
- 3Small sample
- Median sale price
- $706,950Down 2.5% vs. 2025
92106 market report Point Loma
- Median sale price
- $1,885,000Down 0.8% vs. 2025
- Median sale price
- $1,045,000Down 5.0% vs. 2025
92107 market report Ocean Beach
- Median sale price
- $1,883,750Up 4.2% vs. 2025
- Median sale price
- $749,500Up 7.1% vs. 2025
92109 market report Pacific Beach, Mission Beach
- Median sale price
- $2,340,500Up 14.2% vs. 2025
- Median sale price
- $1,022,500Up 3.3% vs. 2025
92110 market report Morena
- Median sale price
- $1,590,000Up 0.3% vs. 2025
- Median sale price
- $610,000Down 6.0% vs. 2025
92111 market report Linda Vista
- Median sale price
- $1,075,000Down 2.3% vs. 2025
- Median sale price
- $685,500Down 2.1% vs. 2025
92117 market report Clairemont
- Median sale price
- $1,203,500Up 4.7% vs. 2025
- Median sale price
- $552,500Down 10.4% vs. 2025
92120 market report Allied Gardens, Del Cerro
- Median sale price
- $1,180,000Down 4.7% vs. 2025
- Median sale price
- $490,000Down 10.9% vs. 2025
92122 market report University City
- Median sale price
- $1,625,000Down 1.4% vs. 2025
- Median sale price
- $650,000Down 10.0% vs. 2025
92123 market report Serra Mesa
- Median sale price
- $1,043,500Down 1.6% vs. 2025
- Median sale price
- $600,000Up 1.7% vs. 2025
92124 market report Tierrasanta
- Median sale price
- $1,280,000Up 6.7% vs. 2025
- Median sale price
- $690,000Down 4.2% vs. 2025
92054 market report Oceanside South
- Median sale price
- $1,343,000Up 6.4% vs. 2025
- Median sale price
- $970,000Up 14.3% vs. 2025
92008 market report Carlsbad NW
- Median sale price
- $1,997,500Up 2.2% vs. 2025
- Median sale price
- $1,121,806Down 3.6% vs. 2025
92009 market report Carlsbad SE
- Median sale price
- $1,885,000Down 5.7% vs. 2025
- Median sale price
- $800,000Down 0.8% vs. 2025
92010 market report Carlsbad NE
- Median sale price
- $1,600,000Up 8.5% vs. 2025
- Median sale price
- $882,500Up 2.7% vs. 2025
92011 market report Carlsbad SW
- Median sale price
- $2,007,500Up 2.9% vs. 2025
- Median sale price
- $980,000Up 0.1% vs. 2025
92024 market report Encinitas
- Median sale price
- $2,400,000Up 12.8% vs. 2025
- Median sale price
- $1,199,000Down 4.1% vs. 2025
92007 market report Cardiff
- Median sale price
- $2,850,000Up 18.8% vs. 2025
- Median sale price
- $1,623,375Down 10.4% vs. 2025
- Sold so far this year
- 26Small sample
92075 market report Solana Beach
- Median sale price
- $2,895,000Up 0.7% vs. 2025
- Median sale price
- $1,677,500Up 9.8% vs. 2025
Outside these zips? I still want to hear about it. I take listings across San Diego County, and I'll pull your zip's numbers myself when I put together your Net Number.
January through August 2026, compared with the same months of 2025. San Diego MLS via GSDAR. Small zips swing on a handful of sales.
The launch
Why does every listing I take become a neighborhood event?
Because people talking is what sells houses.
My media gets your home seen. Word of mouth gets it sold. So every listing I take turns into a whole neighborhood event, custom built for that home.
A coffee cart, a taco truck, whatever fits the house and the block. The point is getting people out, through the door, and talking.
That's the part nobody sees. Neighbors tell friends, friends tell coworkers, and your home is being talked about behind the scenes before anyone books a showing. When people are talking, it spreads like wildfire, and you want that on your side.
How a launch comes together
- Built around your home. No off-the-shelf open house. The event fits the house, the block, and the people most likely to fall for it.
- Agents first. A broker's open for early feedback from the agents who have buyers right now.
- Then the neighborhood. Neighbors get invited, so the people who already know the block best are the ones talking it up.
- Then everyone else. The event gets filmed and goes out to my audience of about 250,000 local people a month, so the buzz travels well past the block.
Side by side
What does your listing get that a standard listing doesn't?
Here is the baseline every listing gets, next to what yours gets with me.
| What | A standard listing | The Spotlight System™ |
|---|---|---|
| Launch day audience | The MLS and the big portals | The MLS and the portals, plus my audience of about 250,000 local people a month |
| Video | Photos, maybe a slideshow | A longform tour on YouTube, short cuts for Reels and TikTok, and static posts |
| Launch | A sign and a lockbox | A broker's open, then a neighborhood event built for your home |
| Showings | Whoever is available | I attend showings personally. Nobody walks your buyers through your home seeing it for the first time. |
| Updates | When you remember to ask | Every week: showings, feedback, and what happens next |
| If it isn't working | Locked in until the agreement runs out | No Handcuffs Guarantee. Cancel any time, no penalty. |
Recent listings
What will your home look like online?
This is the standard every listing gets. Swipe through, and tap any photo to see it big.
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Spanish-style bungalow, front garden
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Craftsman living room, original built-ins
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Open kitchen with an island
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Rooftop deck with a city view
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Dining room with the original woodwork
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Living room with a teal accent wall
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Patio at sunset
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Living room, modern build
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Sitting room with the original windows
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Bedroom with a balcony
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Single-story home at dusk
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Loft living room
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From the drone
What's inside
What is The Spotlight System?
Everything I do to get your home in front of real buyers before it ever feels old.
Net Number
Want the number first?
What you'd actually walk away with after costs, researched by me personally and back to you in 24 hours. Not an automated estimate, and no obligation to list with me, or to list at all.
Guarantee
What if it isn't working?
Then you walk. I'd rather you stay because the work is good.
No Handcuffs Guarantee
You're never locked in. If it isn't working, you can walk away from our agreement at any time, no penalty, no awkward conversation. Work with me because you want to, not because a contract says you have to.
You always know where things stand
A real update every week, whether the news is good or slow: showings, feedback, and what happens next.
Reviews
What do people who sold with me say?
Straight from my Google profile, word for word.
I have had the great opportunity to work with Jared twice now—once representing me as a buyer and once as a seller. He recently managed my very complicated sale with grace and composure. He was extremely empathetic and helpful when I needed it most. He’s not just an everyday agent—he’s an extraordinary person who happens to be an agent. He follows up, crosses all the t’s and makes sure his clients are 110% satisfied!
My process was anything but traditional and Jared was willing to take on my (almost improbable) ideas. He stayed consistent and forthcoming. Communication was great and he was realistic with expectations, which helped keep my starry eyes somewhat out of the clouds. I came in ready with a preapproval and it was an interesting process selling and buying in tandem. He has great connections for movers, contractors, and miscellaneous services. I’m really glad I found him through social media. I will be keeping his contact for future referrals and looking forward to watching his portfolio grow! I learned a lot this time around buying a home and I’m glad I was with such a patient and creative agent.
Jared was always available for questions. Listened to my concerns and kept me updated on the home selling process. Will definitely use him again in the future when we decide to buy again!
We had such an amazing experience working with Jared for our first time buying a home! From getting to know each other, to his amazing ability to find listings that fit our wants/needs, we could tell he put so much work and heart into the process! When it came down to making offers, Jared’s skill in selling us and our story to the sellers definitely helped us get into the house we wanted with little to no competition! We can’t recommend Jared enough if you’re looking to buy a home in the San Diego area!
Jared represented the buyers for my recent listing, and it was such a pleasure to work alongside him. The transaction went extremely smooth and he handled every step efficiently. His communication was great from start to finish.
I met Jared at an open house when I didn’t have an agent and wasn’t quite yet ready to buy, but he stayed in touch and followed up consistently until the time was right and we started looking more seriously.He always explained everything thoroughly and he and his team go above and beyond to help with whatever questions or challenges arise along the way. I felt like he always had my back as a new buyer and I would definitely recommend Jared to anyone looking to buy or sell their home. It’s one of the biggest decisions you’ll make, and you’re in great hands with Jared and his team!
I've had the pleasure to work with Jared Harman on multiple transactions and see first hand how well he works with clients. As a mortgage professional, it's important to align myself with Real Estate Agents who put their clients' needs above all else, and I can confidently say Jared is absolutely the right agent for you. The strategies he shares with our clients is key to saving them a ton of money and eliminating the stress during the process. No matter where you are in your home buying journey, choosing the right agent is key, and if you are considering hiring Jared Harman to buy or sell your home, he's 1000% your guy.
Jared is not your average realtor. He has grasped the art of combining social media with traditional real estate practices to provide exceptional service to his clients. One of Jared's key strengths is his ability to leverage social media platforms to showcase his listings and attract potential buyers. His unique approach has proven to be highly successful, helping his clients sell their homes quicker and find their dream homes with ease.
Jared has always been a professional but down to Earth kind of guy. He never felt like he was trying to up sell anything and just gives it to you how it is, which you can get a sense of with his unique walkthrough videos of homes on the market. I absolutely hate the feeling of working with a salesman and Jared always makes things feel more like a collaboration.
Jared is an outstanding real estate professional in the San Diego area. His deep knowledge of the local market and expertise in navigating complex transactions make him an invaluable resource for anyone looking to buy or sell a home. Jared has a thoughtful, client-centered approach, always taking the time to understand his clients' unique needs and guiding them through each step of the process with confidence and clarity. His commitment to excellence and genuine passion for real estate truly set him apart. I highly recommend Jared to anyone seeking a skilled and dedicated realtor in San Diego!
FAQ
Questions people ask before they list
Why should I hire you instead of another listing agent?
Ask every agent you interview for their number. Mine: my San Diego content averages more than 250,000 local views a month, built with no ad spend. I attend showings personally, you get a weekly update, and you can cancel any time with no penalty. Then compare.
What kind of launch event will my home get?
One built for your home and your block. It might be a coffee cart, a taco truck, or something else entirely. We plan it together, and the goal is always the same: get people through the door and talking.
Does the Net Number cost me anything?
No. It's a free, personally researched estimate of what you'd actually walk away with. There's no obligation to list with me, or to list at all, afterward.
Do I have to be ready to sell right now?
No. Plenty of sellers start six or twelve months out. Getting your Net Number now costs nothing and gives you a real baseline to plan around.
Does my home qualify for eXp Luxury?
Luxury listings qualify for eXp Luxury's marketing, and I'll tell you on the call whether yours does. Everything else, the reach, the content package, the neighborhood launch and the weekly updates, applies at any price point.
What areas do you cover?
My focus is the San Diego metro: North Park, Normal Heights, South Park, Bankers Hill, University Heights, Mission Hills, Golden Hill, Kensington, Talmadge, Hillcrest, Point Loma, Ocean Beach, Pacific Beach, and Chula Vista. I take listings across San Diego County too, so if your home is somewhere else, let's still talk.
What happens on the call?
Twenty minutes. You tell me about your home and your timeline. I tell you honestly what The Spotlight System would look like for it, and what I think it would net you.
Ready?
Ready for a real launch?
One short call. Tell me about your home, and I'll tell you exactly how it gets in front of the right people.
Published . Last updated . Figures are from my own records unless a source is linked.